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The William Morris Society of Canada



~ April 2009 ~


Holman Hunt:
"Branding" a Vision

Wednesday, April 22, 2009 at 7:30 p.m.

A lecture by Brenda Rix, in conjunction with the exhibition Sin and Salvation: Holman Hunt and the Pre-Raphaelite Vision on view at the Art Gallery of Ontario, February 14 - May 10, 2009.

Holman Hunt believed in the transformative power of art. He also believed in the quality of the “brand” he had created and employed a variety of marketing strategies to make his images and his message accessible to the widest possible audience. This talk will highlight some of those strategies while focusing on Hunt’s involvement in the world of black and white printmaking. Hunt tried his hand at etching, designed wood-engraved book illustrations, and commissioned large, engraved translations of his paintings. When the painting The Light of the World toured Canada and Australia in the early 20th century it was seen by millions, but it was the elaborate engravings of the image that made it the most famous work of art in the western world.

Brenda Rix is Assistant Curator, Prints and Drawings at the AGO, and author of the essay Prints: “Spreading theWord” in the exhibition catalogue Holman Hunt and the Pre-Raphaelite Vision.


Room 205, Faculty of Information
140 St. George Street, Toronto
(St. George subway station)

 

 



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